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How to Find a Reliable SEO Company for your Business – Search Engine Optimization, which is popularly called SEO, is now an essential part of every successful online marketing campaign. The ultimate goal of this powerful marketing strategy is to make your website more visible in search engine results pages and increase your traffic. Then you will be able to attract more leads, increase your brand awareness, gain more customers, and increase your profits.
However, trying to optimize your website by yourself, without the requisite knowledge and expertise can be a very tedious task. In fact, without professional help, you will not be able to achieve consistent results and ensure that your website rankings keep improving. That is why you should hire a Professional to do the work for you.
Hiring a reliable Portland Expert company will help you to improve your search engine rankings consistently. It will also enable you to focus more on providing excellent products and services that will satisfy the needs of your customers. Here are some of the most important factors to consider when hiring an SEO company.
Check the Ranking of the Company – Not all Internet Digital Advertising Agency’s are reliable. In fact, only a small percentage of the companies provide good service. A good rule of thumb is to check the organic rankings for the search terms used by these companies. For instance, a company located in Portland, Oregon should be able to have a high rank for the term Portland SEO. This is a good way to discover the commitment and expertise of a good company that will produce the results promised. If a company claims that they can help you to beat the competition for a major search term, they should be able to do the same for themselves.
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What Strategy Will the Company Use? – A company that will help you achieve a consistent increase in traffic must have a well organized strategy. Randomly targeting keywords or building backlinks will only provide short term results. The company should be able to explain their process. In fact, one of the ways to discover a competent agency is to ask for an audit of your website. This will cost a relatively small amount of money but it will help you to appreciate the company’s level of expertise. An audit will reveal the areas where you can make immediate improvements and help you to devise a strategy for long-term success.
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Find Out the Type of Reporting System the Company Uses – Trustworthy companies will provide comprehensive reports on a regular basis. Some companies will give a report every week while others will give you monthly updates. Many changes will be required while optimizing your website and various external links will be built to improve your ranking. All these changes should be logged and reported so you can track them. With an effective reporting system, you will know the changes that help you to improve your ranking and if anything goes wrong, you will be able to know why it happened.
What Results Has the Company Achieved for Past Clients? – Google recommends that you should ask for information about the work the company has done for other clients before hiring them. A reputable company will be proud to show off some of their past achievements and provide testimonials, reviews, case studies and referrals. You should be able to see at least two companies that your consultant has helped to improve their website ranking. Any Portland SEO Company that cannot provide examples of past clients, that you can use to assess them, is probably not competent enough to deliver the kind of results you desire.
Will Your Site Be Ranked #1 for a Major Search Term? – It is important to ask this question so you can distinguish the fraudsters from legitimate companies. No company knows the exact algorithm that Google uses to rank websites. Google makes close to 500 changes to their search engine algorithm annually. So it is virtually impossible for any company to guarantee that your website will rank #1 for a major search term within a short time frame. However, every reliable consultant will be able provide an assurance that your rankings will improve by a certain number of points over a specific period of time for a specific set of keywords.
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Ask for Their Compliance With Google’s Guidelines and Best Practices – For long-term improvement in ranking and increase in traffic, you and your SEO consultant must follow Google’s best practices. Google’s main mission is to improve the experience of its users – those who use the search engine. Violating Google’s rules can cause your website to be penalized. When this happens, your website could be removed from their index and it could lead a massive decrease in traffic. Recovering from this type of penalty usually takes many months or even years of hard work. To avoid being penalized, you should download Google’s guidelines and ask the consultant to explain their way of ensuring compliance with each rule. A good Portland SEO Service will easily navigate through this.
Carefully Analyze their Payment Structure – It is very important to discuss the financial aspects of your optimization campaign with your consultant early. A variety of payment structures are adopted by companies to make it easy for their clients to pay for their services. So you should ensure that the company’s payment structure will be flexible enough to fit into your monthly budget. You may be required to pay per project when the amount of work and duration of the project are well defined. On the other hand, the price of the entire project may be split into monthly payments. In this case, if you do not meet your payment deadlines, the company may suspend the work on your site until your resume your payment.
Conclusion – Hiring a reliable search engine optimization company is a critical step for successful internet marketing. Good Portland SEO services will help your company’s website to experience a consistent increase in traffic for both local and global searches. Your website will not only be optimized for search engines, it will also be well integrated with other vital internet marketing systems such as social media and email marketing.
Successful Portland SEO company’s will have dozens of successful #1 Google Rankings in their portfolio. Ask to see them before choosing an Agency. There are hundreds of current internet scams happening right now and thousands that have already successfully tricked innocent people. How do you know if you might become the next victim? There really isn’t a handbook to warn you, just use your common sense and make logical decisions. Sometimes if it sounds too good to be true, it probably is.
Analytics is a fancy name for tracking stats. Stats from all the people who have found you online. How long they stayed on your site, how many visits per month and many more statistics that will help you make the best decision on what’s good for your business.
When it comes to how customers find the company they would like to spend their money with when needing a service or product, Google is a pretty strong vehicle. There are many Browsers but everyone knows Google has the lions share of people surfing the internet. What is the value of showing up first? If you’re asking I suggest you pay attention the next time you find a company online.